Past Live Streams

The Stories That Sell: How to Build a Message That Converts and Inspires

June 25, 2025

Join bestselling author and marketing strategist Bryan Eisenberg for a high-impact session on how to craft stories that drive real business results. Discover the proven frameworks that helped companies like Google, Dell, and Universal Orlando generate over 10 billion dollars in revenue, and how those same systems helped Bryan lose 100 pounds and reclaim his life.

This is not just another storytelling talk. It’s a clear, actionable path to aligning your marketing, your message, and your mission.

You’ll learn:

Why most “storytelling” fails to convert

The 3-part formula behind high-converting messages

How to build a customer experience that increases belief, not resistance

How to apply these strategies to your brand and your personal growth

Whether you’re a founder, marketer, or team leader, this session will give you the clarity and tools to turn your story into your strongest asset.

Scaling AND Caring: How to Grow with LLMs Responsibly! 

In this practical and thought-provoking session, Emina Demiri-Watson explores why growing with LLMs isn’t just about speed and scale—it’s about responsibility.

Join the session to hear:

1.  The real-world impact of using LLMs in SEO 

2.  What we need to think about  BEFORE we leave it all to LLMs

3.  What to do instead - Low-budget and responsible ways to integrate LLMs into your workflows. 

Whether you're experimenting with custom GPTs or automating tedious tasks, this session will help you scale smarter—not just faster.

Emina Demiri-Watson is the Head of Digital Marketing at a Brighton-based agency, Vixen Digital, one of the only marketing agencies with an ISO 42001 responsible AI accreditation. She describes herself as 'too curious to specialise' and her passion for SEO stems from its unique blend of technical, analytical, and creative elements, aligning perfectly with her skills.

With years of hands-on experience helping brands grow responsibly and an MA in Development studies, she works to bridge the gap between innovation and integrity, empowering marketers to make thoughtful, informed choices when adopting new tech. 

Beyond client work, she’s an active voice in the digital marketing community—organising events like SEMantics, co-hosting the SEO Getting Coffee podcast, mentoring as part of the Women in Technical SEO community, speaking at industry-leading conferences like BrightonSEO and writing for leading publications such as Search Engine Land.

Behavioral Science for Smarter SEO: Building Strategies That Outlast Trends



What if your SEO strategy could think like your audience? Traditional SEO strategies focus on keywords and algorithms. But real success comes from understanding the humans behind the search. In this session, Angie Nikoleychuk shares insights from her new book, The Search Within: Using Consumer Behaviour to Power SEO, and shows you how to build SEO strategies rooted in psychology, decision-making, and real-world behaviour.

Combining a background in psychology and behavioral science with over 20 years of SEO and digital marketing experience, Angie Nikoleychuk specializes in translating human decision-making theories into high-performing search strategies. She is the author of The Search Within: Using Consumer Behavior to Power SEO, a guide for marketers who want to build strategies that resonate. Angie’s work bridges the gap between traditional SEO practices and emerging insights from cognitive science, empowering brands to create more relevant, human-centered digital experiences.

SEO for SEO’s Sake Doesn’t Work - Here’s What Does.

May 14, 2025

10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin

In this insightful session, Ian Ferguson, a seasoned eCommerce SEO consultant, challenges conventional SEO practices by introducing his two golden rules:

1. SEO should be the secondary reason for doing something. If you're only doing it for SEO, don't!
2. Good rankings should be a side effect of good work.

Ian emphasizes shifting perspectives to focus on actions that genuinely make a difference. He advocates for implementing strategies that serve the user's best interests, with improved rankings being a natural outcome. Through real-world examples, Ian illustrates how aligning SEO efforts with genuine value creation leads to sustainable success.

Ian Ferguson is a UK-based eCommerce SEO consultant with over a decade of experience in growing organic visibility. Ian specialises in data-driven strategies that enhance the online presence of global brands and is the author of the SEO TL;DR newsletter, providing weekly insights into the latest SEO trends and Google updates.

Beyond his consulting work, Ian actively contributes to the SEO community through webinars and thought leadership. He has been recognized as a LinkedIn Top Voice in Organic Marketing and shares his expertise on platforms like Bluesky. With a focus on ethical and user-centric optimisation, Ian's approach ensures that SEO initiatives not only boost rankings but also enrich user experience and engagement.

Reimagining E-E-A-T: How Ethos, Pathos and Logos Supercharge SEO Campaigns To Improve CRO and Drive ROI



April 30, 2025

What can marketers learn from Aristotle? A surprising amount! In this talk Amanda will bridge the gap between ancient philosophy and modern SEO by showing how ethos (authority), pathos (emotion), and logos (logic) can transform your SEO strategy.

You’ll learn how to use ethos to establish credibility with authoritative signals, pathos to connect emotionally with your audience’s needs, and logos to align your messaging with their logical decision-making processes. Walk away with a practical framework for optimising your SEO, content and Digital PR campaigns to maximise impact, return and ROI.

This session dives deep into how ethos, pathos, and logos can be strategically applied across SEO campaigns on-site and off-site to maximise engagement and conversions. You’ll learn how to build trust with your audience through authority signals, design emotional connections that make your content more relatable, and create logical pathways that seamlessly guide users toward taking action. By implementing these actionable strategies, you’ll be able to boost both your CRO and ROAS while aligning with the latest SEO best practices

Amanda is the Founder and Director of Cedarwood Digital, an award-winning agency based in Manchester, UK.

With over 15 year's experience, Amanda has worked with a range of businesses from SMEs through to major multinational corporations to help develop effective SEO, PPC and digital PR strategies which closely align with their business goals.



Amanda is a regular conference speaker having spoken at the SEO Mastery Summit Saigon, Digital Marketing Europe, Brighton SEO and many more, in addition to contributing frequently to thought leadership articles across the SEO space including MOZ, Majestic SEO, Ahrefs, Buzzstream and Search Engine Watch.

From Layoff to SEO Success – Building a Business with Personal & Professional Branding

April 23, 2025

11 am PT/ 2 pm ET/ 6 pm UK/ 8 pm Berlin

Paul Andre de Vera—known as "Dre"—is a 20+ year B2B digital marketer, organic growth strategist, and host of the SEO Video Show, which has amassed over 80,000 watch hours. After being laid off, Dre rebuilt his career by creating a strong personal and professional brand, eventually generating more revenue in one year as a consultant than in his entire corporate salary history. In this session, he’ll share the exact steps he took to turn job loss into an opportunity—building a brand that attracts both employers and clients.

Dre has worked with major B2B companies like SAP and Workday, co-founded WeAre.online, a tech networking community for Black, Latino, and Asian professionals, and consults for hyper-growth startups and local businesses via paulandre.com.

When he’s not talking SEO or sipping whiskey, Dre’s hanging out with his two Yorkies—Buddha and Santo—who have been his loyal sidekicks throughout his entrepreneurial journey.

Also: diehard Raiders fan. Rib-eye steak connoisseur.

Reconnecting SEO to the "Real World"

March, 2025

We've become too dependent in SEO on using custom built tools, looking at tables, charts and graphs and doing statistical analysis, and have slept on some of the strongest ways to prove to Google that you're THE authority they should consider in their ranking systems. Organizing and participating in events in the real world is often a very effective means of link and authority building, when done thoroughly with an SEO mindset.

Jeremy Rivera has been doing SEO since 2007, and has worked with large enterprise entities like HCA, Logan's Roadhouse, Captain D's, while also working in-house for world-class SEO and analytics tools like Raven Tools and Tapclicks. He's worked at digital agencies and done freelance consulting for hundreds of sites, and is the host of the Unscripted SEO podcast, and a published SEO author.

Hacking the YouTube code

March, 2025

We will talk about the winning formula for YouTube success by mastering your content strategy and technical setups. Learn how to determine the right amount and frequency of content, set up an efficient production environment, and produce videos that meet the platform's standards.

Carmen Domínguez Rodríguez is the Director of Organic Growth at Welltech – a global IT company specialising in Health & Fitness mobile apps that help millions of people stay active and healthy. Carmen has worked in digital marketing since 2015, gaining experience both at agencies and in-house, including roles such as Head of Organic at Hallam and Head of International SEO and Content at The Hut Group.

In her free time, Carmen is dedicated to mentoring women, helping them grow in SEO, and she can talk about eCommerce SEO and Google’s Natural Language Processing for hours. A Spanish expat living in Leeds, Carmen loves deep conversations, rock concerts, European films, and coffee – and we’ve learned she would do just about anything for a good espresso!

WordPress Drama, November 13, 2024

WordPress Conflict: WP Engine and Matt Mullenweg

WP Engine, a hosting company, got into a conflict with Matt Mullenweg, the co-founder of WordPress.

Who is Matt Mullenweg?
Matt Mullenweg is the co-founder of WordPress, a free and open-source content management system (CMS). He created WordPress in 2003 with Mike Little, and it has since become one of the most popular CMS platforms in the world, powering over 40% of the web.

Matt's History with WordPress: Matt has been instrumental in shaping the WordPress ecosystem, having led the development of the platform for many years. He is also the founder of Automattic, the company behind WordPress.com, a hosted version of the WordPress platform.

Matt's Influence: As the de facto leader of the WordPress community, Matt has significant influence over the direction of the platform and is often seen as the face of WordPress.

Conflict Background: WP Engine, a hosting company, got into a conflict with Matt Mullenweg over their level of contribution to the WordPress community. Matt took issue with WP Engine, stating that they should contribute 5% of their engineering resources back to WordPress.

WP Engine's Response: WP Engine disagreed, citing that they do contribute to the community through other means, such as sponsorships and event organization.

Tensions Escalate: The situation escalated, with Matt accusing WP Engine of not being a good steward of the WordPress community. WP Engine retaliated, claiming they were being unfairly targeted.

Consequences: The situation led to WP Engine being banned from WordPress events and Matt's company, Automattic, stopping their partnership with WP Engine.

Impact on the WordPress Ecosystem: The conflict has caused a rift in the WordPress community, with some developers taking sides. This has led to concerns about the future of WordPress and its governance structure.

What Can Companies with WordPress Sites Do to Minimize Risks?

Companies with WordPress sites should be aware of the potential risks associated with the conflict:

Diversify Hosting Providers: Consider using multiple hosting providers to minimize dependency on a single vendor.

• Keep WordPress Core and Plugins Up-to-Date: Ensure that WordPress core and plugins are kept up-to-date to prevent security vulnerabilities.
• Monitor Community Developments: Stay informed about WordPress community developments and potential changes to the platform.
• Have a Contingency Plan: Have a plan in place in case WordPress or a hosting provider becomes unavailable or unstable.

Risks for Companies with WordPress Sites:

Potential Instability: The conflict could lead to instability in the WordPress ecosystem, affecting the performance and security of WordPress sites.

• Security Vulnerabilities: Delays in security patches or updates could leave WordPress sites vulnerable to attacks.
• Plugin and Theme Compatibility Issues: Changes to WordPress core or plugins could cause compatibility issues with existing plugins and themes.

By being aware of the potential risks and taking steps to minimize them, companies with WordPress sites can reduce their exposure to the conflict's impact.

Live session Aleyda- September 23

Do you feel as excited as we are? You can now send your SEO questions through the form here and the best will be answered by Aleyda! 😻

Aleyda Solis
International SEO Consultant & Founder @ Orainti