Upcoming Conferences' Agenda

YouTube Ads in the Age of AI: What SEOs Can Learn from Peak Points

9:00: am PT / 12:00: pm ET/ 5:00: pm UK

As AI reshapes YouTube advertising, a new frontier is emerging: moving beyond targeting who is watching to understanding when they are most receptive. In this session, Andrey Lipattsev from Google introduces Peak Points, a breakthrough AI system that identifies key moments in videos to enable precise contextual ad placement, driving deeper brand relevance and enhanced memorability.

While built for ads, the underlying concepts offer powerful insights for SEOs and content creators. Learn how to better align with user intent, pinpoint the most compelling segments in video content, and apply those learnings to your organic strategies. Whether you're focused on video SEO or broader search behavior, this talk offers a unique look into how Google is redefining contextual relevance and effective viewer engagement.

Andrey Lipattsev

Andrey is a long-time strategist at Google, currently focused on YouTube Ads product partnerships. With over a decade of experience at the company, Andrey has been at the forefront of major developments in search, web standards, and now AI-driven advertising. He brings a unique perspective on how Google’s evolving technologies—like Peak Points—are reshaping the future of video marketing.

Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI

9:30: am PT /12:30: pm ET /5:30: pm UK

This isn't your typical 'how to succeed in SEO' talk. It's a heartfelt and refreshingly honest journey through my ongoing experience of establishing myself as an SEO consultant in today's rapidly transforming landscape. Drawing on unexpected lessons from my dog, I'll share the real story: the mistakes I'm making, the insights gathered from listening to peers, constant learning, and navigating challenging proposals.

My aim isn't to lecture, but to openly share what I'm learning about adapting, especially as AI challenges the very core of our consulting roles. We'll explore together how uncertainty can fuel growth and how, sometimes, the most valuable insights come from the most surprising sources.

David Carrasco

SEO consultant with a focus on growth. He has over ten years of experience in SEO, creating strategies for a wide range of projects. In recent years, he served as CEO of a Spanish PR tool, a company he founded and sold, which helped him learn about team and business management. He currently works as a freelance SEO, trainer, and content creator.

Top 10 things I learned from doing SEO audits for 13+ years

10:00: am PT/ 1:00: pm ET/6:00: pm UK

In this session, Olga Zarr shares the top 10 lessons she’s learned from over 13 years of conducting in-depth SEO audits. Drawing from hundreds of real-world cases, she’ll reveal common pitfalls, surprising discoveries, and practical strategies that can dramatically improve a site’s performance. Whether you're an SEO pro or just getting started, expect actionable insights grounded in experience—not theory.

Olga Zarr

Olga Zarr is an experienced SEO consultant and founder of SEOSLY, with over 13 years of hands-on experience in technical SEO and site auditing. Known for her deep-dive SEO audits and educational content, Olga has worked with businesses of all sizes to uncover critical site issues and unlock growth opportunities. She’s a strong advocate for knowledge sharing in the SEO community and hosts the SEOSLY podcast and YouTube channel, where she regularly shares advanced tips and audit insights.

Crawling the Future: Technical SEO Strategies for LLMs

10:30: am PT/ 1:30: pm ET/6:30: pm UK

As Large Language Models (LLM) become major consumers of web content, understanding and optimizing how your site is crawled has never been more critical — or more complex. This panel dives deep into the technical SEO fundamentals of crawl optimization and log file analysis, reframed for an LLM-driven web. We'll also examine the knowns and unknowns of AI tools and how to ground your strategy and sanity in the fog of hype.

Jamie Indigo

Jamie isn’t a robot but speaks bot.  As the Director of Technical SEO at Cox Automotive, they study how search engines crawl, render, and index.  They love to tame wild JavaScript and optimize rendering strategies.

When not working, Jamie likes horror movies, graphic novels, and D&D.

My Link Regrets - the links I regret the most

11:00: am PT/ 2:00: pm ET/ 7:00: pm UK

I make no secret of the fact that I buy links but I also have a set of criteria I use to assess their value. No matter how careful I am though I have messed up and taken penalties. Instead of only looking at the wins, this session will look at the disasters and why they happened, what I learned from them and maybe I’ll also showcase a win or two.

Judith Lewis

Judith is a renowned international speaker, MC/compare, writer, trainer,

blogger and digital media consultant specialising in applying strategic

understanding of digital technologies to help businesses innovate and

optimise their effectiveness. She has over 25 years of experience, and runs

her own consultancy delivering actionable business insight for M2B, B2B, and

B2C companies globally. Judith judges the Search Awards across the world,

leveraging her deep expertise in multiple markets.

Outside marketing, Judith Lewis is also a seated member of the WBA think

tank in Switzerland which seeks to assist in realising the digitisation of the

wine sector using AI. She is a board member of the Academy of Chocolate

(AoC), a grand jury member of the AoC awards, and delivers educational

training. She is also involved in judging a number of international wine awards

and has been awarded her WSET3 certification.

Schema Mastery: Enhancing E-E-A-T Signals with Structured Data

11:30: am PT/ 2:30: pm ET/ 7:30: pm UK

As AI reshapes YouTube advertising, a new frontier is emerging: moving beyond targeting who is watching to understanding when they are most receptive. In this session, Andrey Lipattsev from Google introduces Peak Points, a breakthrough AI system that identifies key moments in videos to enable precise contextual ad placement, driving deeper brand relevance and enhanced memorability.

While built for ads, the underlying concepts offer powerful insights for SEOs and content creators. Learn how to better align with user intent, pinpoint the most compelling segments in video content, and apply those learnings to your organic strategies. Whether you're focused on video SEO or broader search behavior, this talk offers a unique look into how Google is redefining contextual relevance and effective viewer engagement.

Zach Chahalis

Zach Chahalis is the Vice President of SEO for Apartments.com/CoStar Group. Zach Chahalis has over a dozen years of experience in digital marketing focused on developing and executing SEO strategies for Fortune 500 brands, including Genuine Parts Company, GameStop, Michaels Stores, Sodexo, CoStar Group, and Global Payments Inc. During his career, he’s also managed over 75 SEO migrations and replatforming. Zach also has experience working both agency-side and in-house with companies of all shapes and sizes, ranging from local universities and regional home builders to national nonprofits, ecommerce brands, hotel groups, and multinationals.