Upcoming Live Stream

SEO for SEO’s Sake Doesn’t Work - Here’s What Does.

May 14, 2025

10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin

In this insightful session, Ian Ferguson, a seasoned eCommerce SEO consultant, challenges conventional SEO practices by introducing his two golden rules:

1. SEO should be the secondary reason for doing something. If you're only doing it for SEO, don't!
2. Good rankings should be a side effect of good work.

Ian emphasizes shifting perspectives to focus on actions that genuinely make a difference. He advocates for implementing strategies that serve the user's best interests, with improved rankings being a natural outcome. Through real-world examples, Ian illustrates how aligning SEO efforts with genuine value creation leads to sustainable success.

Ian Ferguson is a UK-based eCommerce SEO consultant with over a decade of experience in growing organic visibility. Ian specialises in data-driven strategies that enhance the online presence of global brands and is the author of the SEO TL;DR newsletter, providing weekly insights into the latest SEO trends and Google updates.

Beyond his consulting work, Ian actively contributes to the SEO community through webinars and thought leadership. He has been recognized as a LinkedIn Top Voice in Organic Marketing and shares his expertise on platforms like Bluesky. With a focus on ethical and user-centric optimisation, Ian's approach ensures that SEO initiatives not only boost rankings but also enrich user experience and engagement.

Scaling AND Caring: How to Grow with LLMs Responsibly! 

June 11, 2025

10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin

In this practical and thought-provoking session, Emina Demiri-Watson explores why growing with LLMs isn’t just about speed and scale—it’s about responsibility.

Join the session to hear:

1.  The real-world impact of using LLMs in SEO 

2.  What we need to think about  BEFORE we leave it all to LLMs

3.  What to do instead - Low-budget and responsible ways to integrate LLMs into your workflows. 

Whether you're experimenting with custom GPTs or automating tedious tasks, this session will help you scale smarter—not just faster.

Emina Demiri-Watson is the Head of Digital Marketing at a Brighton-based agency, Vixen Digital, one of the only marketing agencies with an ISO 42001 responsible AI accreditation. She describes herself as 'too curious to specialise' and her passion for SEO stems from its unique blend of technical, analytical, and creative elements, aligning perfectly with her skills.

With years of hands-on experience helping brands grow responsibly and an MA in Development studies, she works to bridge the gap between innovation and integrity, empowering marketers to make thoughtful, informed choices when adopting new tech. 

Beyond client work, she’s an active voice in the digital marketing community—organising events like SEMantics, co-hosting the SEO Getting Coffee podcast, mentoring as part of the Women in Technical SEO community, speaking at industry-leading conferences like BrightonSEO and writing for leading publications such as Search Engine Land.