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A step-by-step PR campaign to get you mentioned on AI


October 21, 2026

8 am PT / 11 am ET/ 4 pm UK / 5 pm Berlin  October 21, 2026


AI assistants don't decide on their own which brands to recommend. They lean on what trusted publications and journalists say about you. That makes digital PR one of the most direct ways to earn AI visibility, not just rankings. In this session, Ani Hoang walks through a digital PR campaign from first idea to published coverage, one step at a time. She'll also explain why earned mentions now carry so much weight in AI answers. Practical and beginner-friendly, so it's a good fit for junior SEOs who want to run their first campaign.

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Ani Hoang


Ani Hoang is the Global Marketing Lead at
Digital Web Solutions (DWS), where she drives strategy across content, brand, and growth initiatives.


With a sharp focus on digital PR, authority building, and AI-driven SEO, she helps position DWS as a category leader in scalable link building.



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